by Adrian Mikeliunas | Oct 25, 2016 | Marketing, Mobile Apps
Startups are using cross-platform mobile app development as a tool to penetrate the market and so replacing it with the native apps.
When it comes to mobile app development, then it is a great deal harder for a novice entrepreneur to figure out whether to collocate with native or with the cross-platform app development. After opting for cross-platform mobile development, you as an Entrepreneur are entitled to a reward or a prime benefit—“build once and get the app deployed on multiple platforms”
Cross-platform app development is a cost effective solution wherein you can develop an app for different platforms in much lower investment compared to the costs involved in developing native apps. Thus, it becomes extremely challenging to develop native apps using in-house resources, as you need to either train the current employees or hire new staff skilled in developing apps for different native platforms. The necessity of developers with different skill sets (iOS—based on Objective-C; whereas, Android—based on Java) is necessary since they must develop native apps on multiple platforms.
Considering the plethora of devices introduced every day in the market, it is obvious if entrepreneurs are looking to develop mobile applications with a flexible combination of both cross-platform and native app features. To decide whether to go native or use cross-platform technology, you will have to consider the timeline, performance, needs, consumer choice of platform, objective, cost, etc.
In many instances, wherein cross-platform mobile apps seems appropriate, whereas in many cases, native apps lead the way. Nevertheless, the choice to go with native or cross-platform mobile app development are dependent on the context of your objective.
Source: http://www.shoutmeloud.com/native-vs-cross-platform-mobile-apps.html
by Adrian Mikeliunas | Apr 18, 2016 | Marketing, Mobile Apps, Technology
Earlier this year, app store analytics firm App Annie predicted that China could overtake both the U.S. and Japan in terms of revenue generated from iOS applications as soon as this year. The year isn’t yet half over, but that prediction appears to be on its way to coming true: China has just moved past Japan to take the number two position for iOS revenue – up from third place back in January.
The country was already the leader in terms of iOS downloads, a spot it acquired in Q1 2015 following growth in the market influenced by adoption of Apple’s larger-screened devices, the iPhone 6 and 6 Plus. Prior to that, in 2014, China had been the second-largest country for iOS downloads.
But getting apps onto users’ devices and generating revenue from those apps are two totally different things. That’s obvious, too, when you compare iOS downloads and revenue with those from Google Play, for example. Last year, Google Play downloads were 1.5 times that of iOS downloads, but Apple’s App Store still leads in revenue.
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According to App Annie, China’s iOS revenue growth grew nearly 2.2 times from Q1 2015 to Q2 2015. This growth is being contributed to in-app purchases, however, not paid app downloads. It’s also almost entirely driven by games – and not just games in general, but several very specific titles, says App Annie.
A handful of core games are helping to contribute to the revenue growth, including Fantasy Westward Journey, Westward Journey Online, Hero Moba, and The Legend of Mir 2.
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However, while games are driving the growth for the time being, App Annie notes that games are often a signal of larger trends to come.
That said, because of the revenue these and other titles are generating, China also passed Japan in iOS Games revenue in addition to Overall iOS revenue.
So how close is China to grabbing the number one spot for iOS revenue? App Annie says the U.S.’s lead is still wide – a sizable 30 percent, in fact. But if China’s App Store revenue continues to grow at the same pace, it’s on track to pass the U.S. in the “coming quarters.”
Source: http://techcrunch.com/2016/04/15/china-is-now-2-in-ios-revenue-behind-the-u-s/?ncid=rss
by Adrian Mikeliunas | Mar 17, 2013 | Android Mobile, Apple Mobile, Marketing, Mobile Apps, Mobile Web Sites, Security, Tablet
As you already know, the mobile market in 2013 is heating up!
Since we were flooded by dozens of requests for quotes for mobile apps and conversions we decided to publish a price list here as well as a request for quote page where we promise a 1 business day for most quotes.
Here are very useful links for you to find funding for your apps:
APPTOPIA.COM
Apptopia is one of most popular sites for buying and selling mobile apps. You’ll find a range of apps for sale with some having over a million downloads that are selling for six figures and others that aren’t as seasoned in the marketplace but still selling for great money .
APPSPLIT.COM
Although Appsplit is a marketplace, it’s very different than Apptopia in that developers can raise money for funding their app ideas.
SELLMYAPP.COM
SellMyApp.com is strictly a marketplace for buying and selling apps and source code for various marketplaces and platforms.
APPSFUNDER.COM
AppsFunder is a funding platform, connecting mobile entrepreneurs and developers, with funders to realize great apps together.
KICKSTARTER.COM
Fund & Follow Creativity! Kickstarter is a funding platform for creative projects.
by Adrian Mikeliunas | Oct 29, 2012 | Marketing
Mobile Marketing
Marketing to the ever growing mobile audience is vital and a very exciting new way to contact potential customers.
Benefits / Types / Tips / Common Mistakes
Mobile marketing offers advantages over older more well know types of marketing. With mobile marketing the company can engage the customer, individualize the marketing campaign and with the interactivity possible with mobile devices; customize the marketing based on the choices made by the mobile consumer.
Even more exciting is that with mobile marketing reaches individuals. People are in constant contact with the marketer as their devices go with the customer wherever they go. It is possible to imagine customizing the advertising based on the consumers current location!
When there is a response from a potential customer; the data that can be gathered about that customer can be extremely valuable in understanding; success in various geographic locations; which devices are most often used; which particular campaigns worked and which led to sales.
There are a variety of methods to reach the mobile consumer: SMS, MMS, Voice marketing, Banner Ads and QR codes, proximity based and pay per call advertising , all give the marketer a wide range of options. Some customers want to receive the offers in different ways. By offering a flexible and varied marketing campaign, the marketer can increase the changes that the consumer will receive the ad and the potential for response increases.
Any marketing strategy whether mobile or other, has to start with defining the goals of the campaign.
- Who are we trying to reach?
- What are we trying to say?
- How will we know we are successful?
In mobility, this becomes both easier and more complex. Because the customer can be contacted in a large variety of ways, ‘How’ we get to the customer offers great advantages in a mobile campaign. On the other hand, because we are dealing with relatively new technology and many of the consumers are still new to the mobile world, it ‘s vital that the campaign be easy for the client to access and easy to respond.
Mobile is not the Web. It has it’s own pitfall and requirements in order to be successful. Mobile advertising is part of a successful campaign; not the end all answer. It’s critical to focus on the intended audience, make sure you are engaging with the audience – i.e. not passive marketing and that the customer knows you are respecting their rights to privacy and security.
