Startups are using cross-platform mobile app development as a tool to penetrate the market and so replacing it with the native apps.
When it comes to mobile app development, then it is a great deal harder for a novice entrepreneur to figure out whether to collocate with native or with the cross-platform app development. After opting for cross-platform mobile development, you as an Entrepreneur are entitled to a reward or a prime benefit—“build once and get the app deployed on multiple platforms”
Cross-platform app development is a cost effective solution wherein you can develop an app for different platforms in much lower investment compared to the costs involved in developing native apps. Thus, it becomes extremely challenging to develop native apps using in-house resources, as you need to either train the current employees or hire new staff skilled in developing apps for different native platforms. The necessity of developers with different skill sets (iOS—based on Objective-C; whereas, Android—based on Java) is necessary since they must develop native apps on multiple platforms.
Considering the plethora of devices introduced every day in the market, it is obvious if entrepreneurs are looking to develop mobile applications with a flexible combination of both cross-platform and native app features. To decide whether to go native or use cross-platform technology, you will have to consider the timeline, performance, needs, consumer choice of platform, objective, cost, etc.
In many instances, wherein cross-platform mobile apps seems appropriate, whereas in many cases, native apps lead the way. Nevertheless, the choice to go with native or cross-platform mobile app development are dependent on the context of your objective.
Source: http://www.shoutmeloud.com/native-vs-cross-platform-mobile-apps.html